Is it possible for a skateboard deck to represent more than just a plank of wood with wheels? Absolutely! Palace skateboards decks have transcended their utilitarian purpose, becoming coveted objects of art, symbols of street credibility, and testaments to a vibrant subculture. From humble beginnings to global recognition, Palace has carved a unique niche, capturing the hearts of skaters and streetwear aficionados alike. The story of Palace is one of organic growth and unwavering authenticity. Founded in 2009 by Lev Tanju and Gareth Skewis, the brand emerged from the gritty streets of London, born from the Palace Wayward Boys Club (PWBC), a tight-knit crew of skaters who shared a passion for the sport and a distinct sense of style. The name "Palace" itself is a nod to their shared living space, a "grubby skate house" that served as a hub for their creative endeavors. This raw, unpretentious origin story is deeply ingrained in the brand's DNA, resonating with those who appreciate genuine, grassroots movements. Palace's rise to prominence is a testament to its distinctive aesthetic and its ability to capture the zeitgeist of youth culture. Unlike many of its contemporaries, Palace didn't rely on flashy marketing campaigns or celebrity endorsements. Instead, it focused on creating high-quality products with unique designs that spoke to the skateboarding community. This commitment to authenticity, coupled with a keen eye for emerging trends, allowed Palace to cultivate a loyal following and establish itself as a major player in the streetwear scene. The brand quickly became big outside of skateboarding in the streetwear scene helping pave the way for brands.
Attribute
Details
Founders
Lev Tanju and Gareth Skewis
Year Founded
2009
Origin
London, England
Core Identity
Skateboarding and Streetwear
Inspiration for Name
The "Palace Wayward Boys Club" (PWBC) crew's shared living space.
Key Design Influence
Fergus Purcell (of Marc Jacobs)
Notable Team Riders
Lucien Clarke, Lucas Puig, Charlie Birch, Benny Fairfax, Danny Brady, Heitor da Silva
Bio : Quam corporis aut facilis numquam iure incidunt. Qui vel tenetur culpa eaque maiores. Ut nobis qui eos consequuntur nihil. Vel officiis cum aperiam ea. In est ex nulla aliquam accusamus consequuntur.
